Artur Maccagnan

Teatro Poetico Sensoriale — Le Città Intime

Workshop led by Patrizia Menichelli  ·  Florence, 2025

An intensive laboratory in sensory dramaturgy, guided by Patrizia Menichelli, exploring how artistic language can transform the perception of an experience — shifting the focus from the presentation of a work to the inner journey it produces in whoever encounters it.

The work moved through several interconnected territories: the contrast between a planned narrative and the story actually lived by the spectator; archetypal communication as a tool to orient freedom without constraining it; the amplification of non-visual senses as a form of storytelling; and the genius loci — exercises in listening to abandoned churches and former monasteries, extracting narrative from the suggestions of a place.

What emerged was a practice of building what I now call architectures of the imaginary: spaces where the spectator is not audience, but active material, and where the work lives in the dialogue between perception, memory, and imagination.

Master of Ceremonies — Escola Teclados Showcase

Teatro São Carlos, Caxias do Sul, Brazil  ·  2025

Served as master of ceremonies for the annual talent showcase of Escola Teclados, held at the Teatro São Carlos in Caxias do Sul, Brazil. The work extended well beyond the stage: I coordinated the dress rehearsal alongside the faculty, managing timing, production flow, and the transition between acts — the invisible architecture that makes a show feel inevitable.

Live performance is unforgiving. What the audience sees as effortless is the result of hours of precise coordination backstage. This project sharpened my understanding of how production decisions — a cue, a pause, a lighting shift — shape the emotional journey of an audience who has no idea they are being guided.

Swing Circus Festival — Producer Assistant

Sweet Life Faktory, Turin  ·  2024

Eight months as producer assistant for Swing Circus Festival, one of the most distinctive circus and performing arts festivals in northern Italy. The role covered the full arc of a festival's life cycle: artistic booking and collaboration research, event photography, social media strategy and content creation, audience engagement, and operational coordination across multiple events.

A festival is a temporary world — assembled over months, alive for a few days, then gone. My work was to help build that world: to find the right artists, document the experience while it was happening, and communicate it outward in a way that made people feel the energy before they even arrived.

This website — built from scratch

Personal project  ·  Florence, 2025–2026

This site was built entirely by me — no templates, no website builders, no external developers. Every page, every line of CSS, every structural decision is the result of direct work in code.

It started as a university project for the course Telematica per le Arti e lo Spettacolo (ProGeAS, Università degli Studi di Firenze, Prof. Daniele Tarchi) — a course on the fundamentals of the web, HTML, CSS, and digital communication in the arts and performance sector. What began as an academic exercise became something I wanted to take further: a real professional space that reflects how I think, what I research, and how I want to position myself in the cultural sector.

Building it taught me that a website is not a digital business card. It is an editorial act — a set of choices about what to show, in what order, and with what tone. Every decision about structure, colour, and language is a form of communication that happens before the visitor reads a single word.

Sensory Mixology — Bartending Course

Angel Rooftop | Calimala Hotel, Florence  ·  2026

Designed and led a multi-session bartending course for the team at Angel Rooftop, one of Florence's most distinctive venues. The programme went beyond technique: it was built around the idea that a cocktail is a sensory narrative — a sequence of aroma, colour, texture, and temperature that tells a story before the first sip.

Drawing on my background in cultural studies and synesthesia research, each session explored the intersection of mixology and perception: how a scent can evoke a memory, how a colour can prime a flavour expectation, how the aesthetics of a glass can frame the entire experience of what's inside it. The goal was to give the team not just skills, but a conceptual framework — a way of thinking about hospitality as experience design.