Completed work across event production, live performance, sensory education, and cultural management. Each project is a different answer to the same question: what does it mean to design an experience that stays with someone?
Teatro Poetico Sensoriale — Le Città Intime
Workshop led by Patrizia Menichelli · Florence, 2025
Teatro Poetico Sensoriale — Le Città Intime
An intensive laboratory in sensory dramaturgy exploring how artistic language can transform perception — shifting focus from presenting a work to the inner journey it produces in the spectator.
The work moved through: the contrast between a planned narrative and the one actually experienced; archetypal communication as a tool to guide without constraining; multisensory storytelling through the removal of sight; and genius loci exercises in abandoned churches and former monasteries. What emerged was a practice I now call architectures of the imaginary — spaces where the spectator is not audience, but active material.
Master of Ceremonies — Escola Teclados Showcase
Teatro São Carlos, Caxias do Sul, Brazil · 2023
Teatro São Carlos — Caxias do Sul
Master of ceremonies for a live talent showcase at Teatro São Carlos. Beyond stage hosting: coordinating the dress rehearsal, managing production timing and flow, ensuring every student's performance reached its full potential.
Live performance is unforgiving. What an audience sees as effortless is built in the hours before the curtain rises.
Swing Circus Festival — Producer Assistant
Sweet Life Faktory, Turin · January – August 2024
Swing Circus Festival — Turin
Eight months producing one of northern Italy's most distinctive performing arts festivals: artistic booking, collaboration research, event photography, social media strategy, and operational coordination.
A festival is a temporary world. My work was to help build it — and make sure it breathed.
This Website — Built Independently
Florence, 2025 – ongoing
arturmaccagnan.com
Built with my own resources — no external developers, no contractors. It began as a university project for Telematica per le Arti e lo Spettacolo (ProGeAS, Università degli Studi di Firenze) and grew into a full professional portfolio with audience research, a writing archive, and an ongoing immersive design sensibility.
I mention this not to claim technical expertise I do not have, but to show something I think matters in cultural management: the ability to build your own tools and communicate your work without depending on intermediaries.
Sensory Bartending Course — Angel Rooftop
Angel Rooftop | Calimala Hotel, Florence · 2024
Bartending Course, Angel Rooftop — Florence
Designed and led a multi-session bartending course built around sensory design and synesthesia — exploring how a cocktail can activate taste, scent, memory, and visual perception simultaneously.
The goal was not only technical training, but a shift in perspective: from bartender as server to bartender as experience author.
