Artur Maccagnan

Showman & Cultural Manager

Audience Research

Part of my work as a cultural manager is understanding who the audience is — not in the abstract, but in their actual needs, expectations, and desires. This page collects periodic surveys on immersive arts, cultural consumption, and the relationship between the under-30 generation and live performance.

The surveys are short, anonymous, and in multiple-choice format. Your responses directly inform ongoing research on audience development and the economics of immersive experience.

Survey 01 — What makes theatre attractive to your generation?

Active  ·  Anonymous  ·  3 minutes

Immersive theatre, sensory experiences, and participatory performances are reshaping the performing arts landscape. But what actually draws a younger audience to choose live experience over other forms of entertainment?

Coming next

Future surveys will explore: digital technology in live performance, willingness to participate as co-creators, and the perception of cultural value among young professionals.

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